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Corporate Communications Specialist

Date: Sep 5, 2017

Location: Atlanta, GA, US

Company: Weather Group

Working at The Weather Channel television network

As The Weather Channel Television Network, we have heightened focus on innovation, first-class storm coverage and hyper-localized weather information available through our various TV platforms including: The Weather Channel, WeatherScan and Local Now. For more than 30 years, The Weather Channel television network has inspired viewers to explore, investigate and appreciate the experience of weather in all its forms.

We are one of the most widely distributed television networks and the leader in severe weather coverage, providing the most comprehensive real-time programming of any media outlet, with trusted meteorologists who analyze, forecast and report the weather.

Weather is inherently fascinating, and we share our passion through the stories we tell to our audiences through our programming. The more our viewers engage with us, the more our stories illuminate how weather impacts almost everything.

We’re always looking for new talent to keep us on top—like someone incredible to fill the job listed here.

Position Summary

Participate in the planning, coordination and execution of internal and external communications plans. Manage and coordinate earned-media communications tactics, as part of the overall strategic communications plan, across Weather Group for Television and Local Now.

Essential Duties and Responsibilities

External Communications

  • Develop and help implement strategic media relations plans to significantly increase Weather Group brand awareness
  • Cultivate relationships with key journalists at national, local and trade publications
  • Write, review and edit draft media pitches, cover letters, press releases and internal communication of company news and events
  • Proactively manage editorial calendars to identify opportunities to promote Weather Group and its executives
  • Write and submit Weather Group campaigns, products, executives, etc. for relevant awards
  • Develop execution plan for industry events such as: TCA, NCTA, hurricane conferences, etc.
  • Develop content and execute updates to the Weather Group site, newsroom and intranet
  • Work with VP to provide communications counsel to each division to promote frequent, open communications and incorporate employee communications considerations into planning of all departmental major initiatives, events and announcements
  • Utilize PR software to assemble media lists and manage press release distribution
  • Respond to viewer emails and calls and alert internal departments as needed

Internal Communications

  • Plan company-wide events.
  • Work with VP to provide guidance and counsel to senior leaders on the importance of strategic communications within their departments/business units to ensure ongoing employee engagement, retention and morale
  • Work with VP to ensure that corporate business priorities are cascaded throughout business units/departments via existing channels
  • Coordinate internal communications with external messaging and strategies, as appropriate and necessary
  • Implement metrics to evaluate the effectiveness of internal communications delivery 

Education, Experience, Certification Requirements

  • Bachelor's Degree in communications, public relations, journalism or related field preferred.
  • 3 years PR experience, preferably in a corporate or PR agency setting.
  • Experience in proactive and reactive media relationships.
  • Experience owning projects.

Knowledge, Skills and Abilities

  • Demonstrated proficiency using Microsoft Office applications (Word, Excel, and PowerPoint).
  • Excellent Written/Verbal communication skills
  • Demonstrated ability to effectively multi-task and able to react to spontaneous changes in priorities
  • Effective time management skills, ability to prioritize and meet deadlines
  • Ability to deal with time sensitive and pressured situations
  • Ability to handle challenges and provide quality solutions within budget.
  • Demonstrated familiarity and knowledge of online, social media and blogging community
  • Highly developed organizational skills

Disclaimers

Recruiting Firms
The Weather Channel does not accept agency/search firm referrals for this posting, or other postings, without prior written permission from The Weather Channel Human Resources. The Weather Channel is not responsible for any fees related to unsolicited resumes.

 

Hours
The Weather Channel operates 24 hours a day, seven days a week.  Hours worked by The Weather Channel associates will vary according to job responsibility and scheduling demands of each department.
 
EEOC Statement
The Weather Channel is an equal opportunity employer.  We consider applicants for all positions without regard to race, color, sex, religion, national origin, age, sexual orientation, marital or veteran status, the presence of non-job related medical condition or handicap, or any legally protected status.

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary. Any answer you give will be kept private and will not be used against you in any way. If you choose to complete this form, please follow the link below, complete the form and return to hrservicedelivery@weathergroup.com, which is a confidential e-mail in box. You may also fax the completed form to 770-744-2021, which is a confidential fax number.
http://www.dol.gov/ofccp/regs/compliance/sec503/Voluntary_Self-Identification_of_Disability_CC-305_SD_Edit1.24.14.pdf
 
Relocation Statement
Relocation costs are not provided for this job, by submitting a resume, candidates understand and acknowledge that The Weather Channel will not provide relocation assistance or support and that relocation will be entirely the responsibility of the candidate.

 

PLEASE NOTE:  Human Resources does NOT provide application status updates via the telephone.  Confirmation of receipt of application will be sent via e-mail once the application has been successfully submitted.


Nearest Major Market: Atlanta

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