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Director Strategic Insights

Date: Jun 10, 2018

Location: Atlanta, GA, US

Company: Weather Group

Working at The Weather Channel television network

At Weather Group, we have heightened focus on innovation, first-class storm coverage and hyper-localized weather information available through our various platforms including: The Weather Channel, WeatherScan and Local Now. For more than 30 years, The Weather Channel television network has inspired viewers to explore, investigate and appreciate the experience of weather in all its forms.

We are one of the most widely distributed television networks and the leader in severe weather coverage, providing the most comprehensive real-time programming of any media outlet, with trusted meteorologists who analyze, forecast and report the weather.

Weather is inherently fascinating, and we share our passion through the stories we tell to our audiences through our programming. The more our viewers engage with us, the more our stories illuminate how weather impacts almost everything.

We’re always looking for new talent to keep us on top—like someone incredible to fill the job listed here.

Position Summary

The Weather Channel’s Strategic Insights Team provides the organization with actionable data-driven insights to help shape strategy, develop recommendations and executable plans, as well as drive informed decision making through custom qualitative and quantitative market research, users trend analysis, message testing and optimization and advanced analytics.  As a leader of a small team, you will be at the forefront of evaluating programming trends, performance, the competitive landscape, and audience behavior, executing research studies, and crafting strategies for The Weather Channel Television Network and Local Now OTT product.  In this role, you will be expected to turn business issues into the right research questions and pursue the best analytical initiatives to drive excellent, impactful insights that move strategy and business execution forward.

The ideal candidate will be a dynamic leader; self-starter and independent doer; possess superior analytical, data storytelling, and overall presentation skills; be well-equipped to partner with and influence team members and executives cross-functionally; have keen attention to detail; be intellectually curious about the evolving digital media business and emerging technologies; have a relentless appetite to drive change and innovation, and thrive in a high-intensity environment. 


Essential Duties and Responsibilities

  • Design an audience and marketplace analysis framework for The Weather Channel television network as well as Local Now to support Editorial, Marketing, Product, Distribution, and Business Development and the overall strategic planning efforts for the company
  • Deliver compelling, succinct executive-ready presentations covering the television network, dayparts, and programs, and OTT product offering as well as the competition
  • Act as strategic business partner with senior management across the organization including, but not limited to: Ad Sales, Programming, Distribution, Marketing, Business Development, Product, Technology, and Communications
  • Proactively identify trends and areas of risk and opportunity for audience growth and conduct deep-dive analysis, connecting dots between large data sets, with recommendations
  • Forecast short-term and long-term performance and report on performance vis-à-vis goals
  • Spearhead quantitative and qualitative market research studies and a variety of custom, ad-hoc projects that unlock business insights and drive sound decision-making on key business issues.  Present results and recommendations to executive leadership
  • Evaluate results of activities and adjust research programs to meet changing market and competitive conditions
  • Manage complex vendor relationships and continually seek innovative and news ways to solve business problems  and negotiate cost-effective solutions
  • Own and effectively manage P&L based on budgetary parameters and client needs

Education, Experience, Certification Requirements

  • Bachelor’s degree or higher
  • 7 years of experience in television/video audience research or data analytics role, preferably for media or technology company
  • 3 years of experience managing and developing a team at varying levels of experience
  • In-depth understanding of cross-platform media landscape and consumption habits as well as media math concepts and data analysis
  • Expansive knowledge of the business dynamics of the industry, including cross-platform, ad sales, and distribution/partnership issues
  • Demonstrated experience with linear and digital measurement tools and services such as Nielsen ratings, nPower, StarTrak, AdIntel, MRI, Adobe Analytics/Google Analytics
  • Advanced Excel and PowerPoint skills and data visualization capabilities

Knowledge, Skills and Abilities

  • Strong business acumen and operational decision-making competence
  • Proven ability to analyze and interpret data with client needs in mind, and translate and synthesize research into insights, thinking creatively and innovatively
  • Desire to get beyond the abstract and general to deliver rigorous, nuanced, and actionable recommendations
  • Capacity to create effective, concise reports and proposals that quickly inform and persuade executive management
  • Attention to detail, accuracy, and strong problem solving abilities are crucial
  • Demonstrate adaptability and resilience in the face of ambiguity to drive business impacting change
  • Strong interpersonal skills; comfortable communicating both verbally and in writing to all levels within the organization
  • Demonstrated thought-leader, experience with developing, motivating, and mentoring a high performance team
  • Strong experience in qualitative research, such as focus groups and in-depth interviews and quantitative research, including survey design and analysis
  • Ability to work under pressure, set team priorities, and load balance efforts to handle multiple projects and meet tight deadlines


Recruiting Firms
The Weather Channel does not accept agency/search firm referrals for this posting, or other postings, without prior written permission from The Weather Channel Human Resources. The Weather Channel is not responsible for any fees related to unsolicited resumes.


The Weather Channel operates 24 hours a day, seven days a week.  Hours worked by The Weather Channel associates will vary according to job responsibility and scheduling demands of each department.
EEOC Statement
The Weather Channel is an equal opportunity employer.  We consider applicants for all positions without regard to race, color, sex, religion, national origin, age, sexual orientation, marital or veteran status, the presence of non-job related medical condition or handicap, or any legally protected status.

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary. Any answer you give will be kept private and will not be used against you in any way. If you choose to complete this form, please follow the link below, complete the form and return to, which is a confidential e-mail in box.
Relocation Statement
Relocation costs are not provided for this job, by submitting a resume, candidates understand and acknowledge that The Weather Channel will not provide relocation assistance or support and that relocation will be entirely the responsibility of the candidate.


PLEASE NOTE:  Human Resources does NOT provide application status updates via the telephone.  Confirmation of receipt of application will be sent via e-mail once the application has been successfully submitted.

Nearest Major Market: Atlanta

Job Segment: Meteorologist, Manager, Business Development, Strategic Planning, Science, Management, Strategy, Sales