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Sr Product Manager - Digital

Date: Feb 9, 2018

Location: Atlanta, GA, US

Company: Weather Group

Working at The Weather Channel television network

Chances are you have watched the weather to plan your day and news information to stay updated on current events.   Chances are you didn’t realize Weather Group has some of the most advanced and innovative products in video production to bring audiences the best in weather and news information.  Now we are ready to push the envelope even further . . .  much, much further.

Weather Group is taking bold steps to shake things up, both internally and across the media industry.   As the leader in weather information and delivering award-winning AR/VR experiences; our emerging Local Now digital media brand is innovating how audiences get their national and local news.  Local Now delivers locally relevant, nationally compelling video news to communities across the country.  The Senior Technical Product Manager is a brand-new role created to lead the strategy and delivery of the monetization side Local Now’s expanding business model.

Position Summary

The Digital Senior Product Manager will lead cross-functional efforts to design new innovative monetization opportunities for the business while refining the technical and process delivery of our current industry-leading digital products. This role will work especially close with the Ad and Promo Director to brainstorm new product ideas, assist with strategic packaging and digital product positioning and to answer any ad product related questions.

In this role, you will have the unique opportunity to dream-up and experiment with new monetization models. You will also rethink and challenge existing models and mold them to be even more value creating. You will have to have both vision and the technical chops to deliver on that vision. Have you got it in you?

Essential Duties and Responsibilities

  • Manage and drive the full ad product lifecycle from digital product strategy (e.g. ideation, business cases), to product development (e.g. requirements gathering), to product maintenance (e.g. performance analysis).
  • Lead the evaluation and refinement of the existing linear television ad technology stack and design the desired future-state ad tech stack.
  • Lead the evaluation and refinement of the existing ad operations / delivery process from Proposal to Invoice and design the desired future-state processes to reduce cost while improving overall delivery performance.
  • Identify and engage best-in-class technology partners to help build and deploy new advertising product solutions including advanced localization ad products.
  • Collaborate very closely with Ad Sales to define and help build out the technology needed to support ad sales strategy and goals attainment.
  • Craft rigorous business cases to demonstrate the imperative for proposed new investments and product advances

Education, Experience, Certification Requirements

  • Bachelor’s degree in a technology discipline, data science or related field
  • MBA or advanced quantitative/technical degree preferred but not required
  • 5+ years of product management experience at a start-up, media, or ad tech firm

Knowledge, Skills and Abilities

  • A solid technical understanding of advertising technologies including SSPs/DSPs, Ad Mediation, RTB, and Ad Targeting
  • A solid technical understanding of video products including HTML5 Video, HLS, MPEG-DASH, etc
  • Demonstrated analytical and quantitative skills, ability to use hard data and metrics to back up assumptions and develop business cases
  • Experience in cross-functional roles and a proven track record of delivering successful ad or other monetization products to market


Recruiting Firms
The Weather Channel does not accept agency/search firm referrals for this posting, or other postings, without prior written permission from The Weather Channel Human Resources. The Weather Channel is not responsible for any fees related to unsolicited resumes.


The Weather Channel operates 24 hours a day, seven days a week.  Hours worked by The Weather Channel associates will vary according to job responsibility and scheduling demands of each department.
EEOC Statement
The Weather Channel is an equal opportunity employer.  We consider applicants for all positions without regard to race, color, sex, religion, national origin, age, sexual orientation, marital or veteran status, the presence of non-job related medical condition or handicap, or any legally protected status.

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary. Any answer you give will be kept private and will not be used against you in any way. If you choose to complete this form, please follow the link below, complete the form and return to, which is a confidential e-mail in box.
Relocation Statement
Relocation costs are not provided for this job, by submitting a resume, candidates understand and acknowledge that The Weather Channel will not provide relocation assistance or support and that relocation will be entirely the responsibility of the candidate.


PLEASE NOTE:  Human Resources does NOT provide application status updates via the telephone.  Confirmation of receipt of application will be sent via e-mail once the application has been successfully submitted.

Nearest Major Market: Atlanta

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