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Digital Product Analyst

Date: Nov 28, 2018

Location: Atlanta, GA, US

Company: Weather Group

Working at The Weather Channel television network

Chances are you have watched the weather to plan your day and news information to stay updated on current events.  Chances are you didn’t realize Weather Group has some of the most advanced and innovative products in video production to bring audiences the best in weather and news information.  Now we are ready to push the envelope even further…much, much further.

Weather Group is taking bold steps to shake things up, both internally and across the media industry.  As the leader in weather information and delivering award-winning AR/VR experiences; our emerging Local Now digital media brand is innovating how audiences get their national and local news.  Local Now delivers locally relevant, nationally compelling video news to communities across the country.  We are looking for a visionary Product Analyst to support this exciting new direction.

Position Summary

The Digital Product Analyst will work closely with product engineering, marketing, and project management to analyze and understand the Local Now customer, the product lifecycle and help launch new products for our Local Now and Weather Channel Digital platforms. The Digital Product Analyst is a core member to the Local Now and Weather Digital agile scrum team.

The Digital Product Analyst will support Product Management drive and execute product strategy and the product roadmap with: competitive analysis, analysis of product data, and writing product requirements documents and user-stories. The Product Analyst will also partner with the Design team on helping inform product design decisions by writing audience surveys and by collecting and analyzing audience feedback.

The successful candidate is highly analytical, customer focused, results-driven, self-motivated and highly collaborative. 

Essential Duties and Responsibilities

  • Conduct market research including data analysis tools to identify trends, what upgrades can be introduced to the product and monitor the competition. 
  • Write product requirements, user-stories, and user-acceptance test cases.
  • Develop and drive the performance of various aspects of the product, monitor performance against sales projections and help with projecting margin for products. 
  • Understand existing customers and/or potential users to obtain feedback, evaluate competitive offerings for differentiated features.
  • Build competitive analyses and presentations.
  • Perform detailed market and user research.
  • Help identify new and emerging technologies and trends.
  • Work with senior product management and product development teammates to identify, plan, and author requirements for new feature or platform performance analytics.
  • Assist in the management of 3rd party product development costs to deliver core features. 
  • Assist in managing the product lifecycle for a set of data driven features from ideation and requirements, pricing and development through launch. This includes rationalization of existing features and products. 
  • Work with senior product management teammates on product roadmap planning and release strategy.

Education, Experience, Certification Requirements

  • Bachelor’s degree in a technology or business related field
  • 3+ year’s professional experience required in product management field
  • Experience with data analysis, marketing, database management, and/or general support

Knowledge, Skills and Abilities

  • A sense of energy and passion for products and team as well as a willingness to learn
  • Ability to synthesize complex data into actionable goals
  • Critical thinking skills to recommend ideas, plans, and actions
  • Excellent communication skills including presentation skills of data, research and, analytics
  • Exceptional organizational skills and the ability to manage multiple projects in a fast-paced, deadline-driven environment
  • Experience at a start-up or media company preferred
  • Interpersonal skills to work collaboratively across every department
  • Must be a self- motivated and proactive person that will thrive in a fast-paced environment and able to work with all levels in the organization
  • Strong presentation skills that includes content development for a variety of internal and external audiences


Recruiting Firms
The Weather Channel does not accept agency/search firm referrals for this posting, or other postings, without prior written permission from The Weather Channel Human Resources. The Weather Channel is not responsible for any fees related to unsolicited resumes.


The Weather Channel operates 24 hours a day, seven days a week.  Hours worked by The Weather Channel associates will vary according to job responsibility and scheduling demands of each department.
EEOC Statement
The Weather Channel is an equal opportunity employer.  We consider applicants for all positions without regard to race, color, sex, religion, national origin, age, sexual orientation, marital or veteran status, the presence of non-job related medical condition or handicap, or any legally protected status.

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary. Any answer you give will be kept private and will not be used against you in any way. If you choose to complete this form, please follow the link below, complete the form and return to, which is a confidential e-mail in box.
Relocation Statement
Relocation costs are not provided for this job, by submitting a resume, candidates understand and acknowledge that The Weather Channel will not provide relocation assistance or support and that relocation will be entirely the responsibility of the candidate.

PLEASE NOTE:  Human Resources does NOT provide application status updates via the telephone.  Confirmation of receipt of application will be sent via e-mail once the application has been successfully submitted.

Nearest Major Market: Atlanta

Job Segment: Product Manager, Engineer, Product Development, Database, Operations, Engineering, Research, Technology