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Social Media Manager

Date: Nov 24, 2018

Location: Atlanta, GA, US

Company: Weather Group

Working at The Weather Channel television network

We are a scrappy team of globetrotting reporters, science geeks, creative design wizards, indie editors, and digital deal makers with the small and modest goal of changing the world. We embrace those who are passionate, view the world differently, and boldly challenge the status quo. We take great pride in the work we do, the products we build, and the talented people who bring stories to life. Want to work on something amazing? Join us.


Weather Group, home of The Weather Channel television network, is taking bold steps to shake up the digital media industry. Our emerging Local Now digital media brand is innovating how audiences get their national and local news. With some of the most advanced and innovative products in video production to bring audiences the best in hyperlocal news, Local Now delivers locally relevant, nationally compelling video to communities across the country. 


We have also launched Pattern, the provocative new brand focused on the intersection of climate, weather, science, technology, and culture. Our mission – as we grow rapidly – is to cover the most innovative developments as well as the coolest, most beautiful places on earth – all from a unique weather lens. From live coverage of hurricanes, flash floods, tornadoes, and blizzards to production of immersive mixed reality experiences – join us as we explain what’s happening in the world, how we got here, and what it means for our future.

Position Summary

Our Social Media Manager will define and execute the social strategy for Weather Group’s portfolio of digital brands across social networks. They are charged with extending the editorial voice to the social sphere and being the brands’ ear on the street (digitally speaking). The Social Media Manager’s actions will create a massive audience for the brand on social and exposes audiences to owned and operated platforms for further engagement. They will have the full support of the organization including partners in Editorial Programming to access great content and Strategic Insights to analyze performance to achieve audience goals. The candidate for this role speaks social as their first language and wants to use it to change the world.

Essential Duties and Responsibilities

  • Develop social media strategies and direction for the company working across functions
  • Develop and implement appropriate tactics that grow Local Now, Pattern, and The Weather Channel’s social media footprint and enhance the brand
  • Seek out and interpret user feedback through a variety of traditional and non-traditional resources to guide social media program development and innovation.
  • Review competitive and marketplace analyses to assess trends and develop innovative new products and experiences.
  • Ensure that social media is being leveraged effectively to enhance the user experience and support business strategies and goals.
  • Act as an editor of all social platforms, approving and editing content to ensure consistent brand voice
  • Identify new opportunities and provide strategy recommendations to increase effectiveness of online and television marketing campaigns
  • Design and execute a listening framework that provides a holistic view of the impact and reach of listening
  • Continuously optimize the brand's presence on Facebook, Twitter, Snapchat, Pinterest, Instagram and other relevant social media platforms
  • Educate and train talent and executives on social media trends and tools
  • Develop, test and execute social media and user-generated content integration on Weather Group platforms
  • Understand and propose solutions that would encourage users to contribute and share their photos, videos and other experiences with Weather Group brands and its consumers
  • Partner with Client Solutions and Ad Sales to develop social campaigns and best practices around advertiser requests
  • Advise internal clients on Internet marketing and social media strategies and how to effectively integrate into their overall marketing communications strategy
  • Institutionalize use of listening by all corporate functions

Education, Experience, Certification Requirements

  • Bachelor’s degree in Marketing, Advertising, Communications or equivalent field or equivalent work experience
  • 5 years experience in marketing or communications manager or related role
  • 5 years experience with online communities, managing social media programs and user-generated content and/or web communities
  • Demonstrated experience with in-depth, innovative marketing techniques
  • Demonstrated experience in developing unique, value-building, marketing programs

Knowledge, Skills and Abilities

  • Desire to achieve, flexibility and willingness to work the hours necessary to get the job done in a 24x7 environment
  • Must be a team player with a high level of accountability
  • Ability to work proactively and anticipate issues and develop/improve strategy
  • A strong work ethic and highly motivated
  • Champion of change, demonstrating a consistent, positive can-do attitude
  • Exhibit an understanding of how to be effective on various social and digital platforms
  • Demonstrated communication skills and ability to react quickly and positively under a wide variety of sensitive business issues
  • Proven ability to model leadership competencies
  • Strong ability to organize information based on analysis of marketplace and user feedback, particularly in the online environment
  • Ability to communicate difficult/sensitive information tactfully
  • Ability to conceptualize and oversee creative execution of materials
  • Ability to find and use relevant data to model future product and business opportunities
  • Exceptional customer facing web writing and communication skills• Exceptional customer facing web writing and communication skills
  • Ability to work in a breaking news and deadline driven environment
  • Understanding of brand standards and social media marketing best practices
  • Exceptional communication skills and the ability to interact and present strategies and objectives both internally and externally and interact with all levels across the organization (i.e., technical teams, business unit leaders, etc.)


Recruiting Firms
The Weather Channel does not accept agency/search firm referrals for this posting, or other postings, without prior written permission from The Weather Channel Human Resources. The Weather Channel is not responsible for any fees related to unsolicited resumes.


The Weather Channel operates 24 hours a day, seven days a week.  Hours worked by The Weather Channel associates will vary according to job responsibility and scheduling demands of each department.
EEOC Statement
The Weather Channel is an equal opportunity employer.  We consider applicants for all positions without regard to race, color, sex, religion, national origin, age, sexual orientation, marital or veteran status, the presence of non-job related medical condition or handicap, or any legally protected status.

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary. Any answer you give will be kept private and will not be used against you in any way. If you choose to complete this form, please follow the link below, complete the form and return to, which is a confidential e-mail in box. You may also fax the completed form to 770-744-2021, which is a confidential fax number.
Relocation Statement
Relocation costs are not provided for this job, by submitting a resume, candidates understand and acknowledge that The Weather Channel will not provide relocation assistance or support and that relocation will be entirely the responsibility of the candidate.


PLEASE NOTE:  Human Resources does NOT provide application status updates via the telephone.  Confirmation of receipt of application will be sent via e-mail once the application has been successfully submitted.

Nearest Major Market: Atlanta

Job Segment: Social Media, Media, Marketing Communications, Communications, Manager, Marketing, Management