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Social Media Specialist

Date: May 15, 2019

Location: Atlanta, GA, US

Company: Weather Group

Working at The Weather Channel television network

As The Weather Channel television network, we have heightened focus on innovation, first-class storm coverage and hyper-localized weather information available through our various TV platforms including: The Weather Channel, WeatherScan and Local Now. For more than 30 years, The Weather Channel television network has inspired viewers to explore, investigate and appreciate the experience of weather in all its forms.

We are one of the most widely distributed television networks and the leader in severe weather coverage, providing the most comprehensive real-time programming of any media outlet, with trusted meteorologists who analyze, forecast and report the weather.

Weather is inherently fascinating, and we share our passion through the stories we tell to our audiences through our programming. The more our viewers engage with us, the more our stories illuminate how weather impacts almost everything.

Position Summary

The Social Media Specialist will support the Social Media Manager in order to grow social media presence for The Weather Channel television network and its sub-brands (AMHQ, The Weather Channel Originals, etc) across all social media platforms.  They will seek innovative ways to leverage The Weather Channel’s TV brands and meteorologists to increase engagement with fans and support various company initiatives.  

Essential Duties and Responsibilities

  • Support Social Media Manager with day-to-day responsibilities to maintain and grow The Weather Channel social media efforts
  • Analyze and interpret data from multiple sources to strengthen social media communications
  • Maintain TWC brand standards across all products and marketing efforts
  • Partner with programming and production teams to create a content calendar to be posted to social media platforms
  • Manage creative assets to be used across social channels
  • Create, promote and maintain social presence for current and upcoming corporate initiatives, including promotion of new shows, company branding efforts, severe weather coverage and more

Education, Experience, Certification Requirements

  • College graduate, Bachelor's degree in Marketing or Communications preferred.
  • Fundamental understanding of effective creative
  • Fluent in social media opportunities and best practices
  • 2 years experience in social media and/or marketing related role

Knowledge, Skills and Abilities

  • Proactive, results driven.
  • Exceptional customer facing social writing and communication skills
  • Effective time management skills, ability to prioritize and meet deadlines
  • Understanding of brand standards and social media marketing best practices
  • Strong analytical skills
  • Highly collaborative; ability to work well on a team across various business functions
  • A strong work ethic and highly motivated
  • Ability to work in a breaking news and deadline driven environment
  • Familiarity with the Adobe Creative Suite is a plus
  • Ability to work extended hours when needed particularly during severe weather events


Recruiting Firms
The Weather Channel does not accept agency/search firm referrals for this posting, or other postings, without prior written permission from The Weather Channel Human Resources. The Weather Channel is not responsible for any fees related to unsolicited resumes.


The Weather Channel operates 24 hours a day, seven days a week.  Hours worked by The Weather Channel associates will vary according to job responsibility and scheduling demands of each department.
EEOC Statement
The Weather Channel is an equal opportunity employer.  We consider applicants for all positions without regard to race, color, sex, religion, national origin, age, sexual orientation, marital or veteran status, the presence of non-job related medical condition or handicap, or any legally protected status.

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary. Any answer you give will be kept private and will not be used against you in any way. If you choose to complete this form, please follow the link below, complete the form and return to, which is a confidential e-mail in box. You may also fax the completed form to 770-744-2021, which is a confidential fax number.
Relocation Statement
Relocation costs are not provided for this job, by submitting a resume, candidates understand and acknowledge that The Weather Channel will not provide relocation assistance or support and that relocation will be entirely the responsibility of the candidate.


PLEASE NOTE:  Human Resources does NOT provide application status updates via the telephone.  Confirmation of receipt of application will be sent via e-mail once the application has been successfully submitted.

Nearest Major Market: Atlanta

Job Segment: Social Media, Media, Meteorologist, Branding, Marketing, Science